• Revealing true impacts of catastrophic environmental events could make the connection between disasters and financial risk from lawsuits or reputation loss much stronger and more immediate, even when direct financial losses to the company may be negligible 
  • Thus, the environmental externalities of these disasters, not just the direct loss in assets, may be more fully and immediately reflected in stock prices
  • Knowing first – by a day, an hour or a few hundred milliseconds – can deliver the information advantage that traders and investors seek
  • Revealing risks and opportunities in close to real time is key since knowing about intangible disasters before others is what makes the information actionable